Is Enterprise 2.0 Bad for Business?

Two business school academics who have disagreed over the viability of social networking in enterprises touched gloves once again during a recent Webcast debate.

Andrew McAfee, an associate professor at Harvard Business School, is often associated with the phrase “enterprise 2.0,” and is bullish on the impact of wikis, blogs and other Web 2.0-era software within a business context.

In contrast, Tom Davenport, the president’s chair in information technology and management at Babson College in Wellesley, Massachusetts, has been skeptical of Web 2.0 software’s value on its own, and argues the functionality may not be all that new.


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