Sims world is worth $4 Billion

http://www.nytimes.com/2008/04/16/arts/television/16sims.html?ex=1366084800&en=4e87002a9cee5aa9&ei=5124&partner=permalink&exprod=permalink

Exploring Fantasy Life and Finding a $4 Billion Franchise
Published: April 16, 2008
“Sims has become one of the world’s most famous game franchises, because it has heralded the evolution of video games into mainstream entertainment….So how did a game in which the action is as mundane as scrubbing a toilet, having a kid or flirting with a neighbor come to captivate so broadly?”
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