SaaS Examples

http://www.quora.com/What-are-some-examples-of-successful-self-service-SaaS-model-startups (the replies to the post are most helpful)

What are some examples of successful, self-service SaaS-model startups?

Classic SaaS businesses leverage a salesforce to close deals and rely on CLTV + CAC as primary metrics. Self-service SaaS is a similar model, with some big differences – no sales team, super low cost of customer acquisition, payback period on a customer is usually very quick. Both have a subscription model, but in self-service, there’s very little human interaction with customers.

Note that many “freemium” businesses also use this model, but it’s not just freemium, as many of these will have a single sale or advertising as a revenue model vs. the subscription to a web-based software service.

Some examples I’m aware of include:

http://www.wufoo.com – online forms for small business
http://www.surveymonkey.com – web surveys for businesses of all sizes
http://www.ancestry.com – consumer focused genealogy research site
http://www.seomoz.org – my company, focused on SEO tools & resources for search marketing professionals

Response:

Rand Fishkin, CEO & Co-Founder, SEOmoz

Bummed that there’s so few answers, but I’ve found a few more I’ll add to the pile:

Davide Di Cillo,   Designer & entrepreneur – http://davidedicillo.com

 

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