New Coupons

How Gadgets and Mobile Devices will change the very idea of coupons:

NYTimes article:

But what if manufacturers could make coupon offers on the spot, as you stood in the aisle, within sight of the promoted product? Your cellphone would identify your shopping predilections, allowing the manufacturer to withhold the offer if you were likely to buy the product anyway. The offer could go exclusively to those who just needed a little nudge.

Sounds very “Minority Report,” no?

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